Affogato, Paolo's Personal Substack
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Lessons from KPop Demon Hunters
Netflix’s KPop Demon Hunters didn’t just break records—it hacked the culture code. It showed how to win Gen Z’s hearts and pull older audiences along…
Sep 5
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Paolo Mottola
3
The Only Content Model Your Business Needs Was Created in 2014
A decade ago, Google introduced a simple framework for YouTube creators called the Hero / Hub / Help (Hygiene) model. A decade later, it’s clear: this…
Sep 2
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Paolo Mottola
4
August 2025
Forget the Funnel: Why the Honeycomb is the Future of Marketing
A bee doesn’t fly in a straight line to the hive — it loops, detours, and finds new entry points. That’s your customer.
Aug 14
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Paolo Mottola
5
1
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